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Jefkins, Frank

Public relations for marketing management / Frank Jefkins. - 2nd ed. - London : Macmillan P., 1983. - ix, 182 p. : graphs - (Macmillan studies in marketing management.) .

Includes bibliographical references.

ISBN: 0333359151 (pbk.)

Subjects--Topical Terms:
Marketing -- Management -- Public relations.

LC Class. No.: HF5415 .13 J44