| 000 -LEADER |
|---|
| fixed length control field |
00654nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210331115217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140822b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
025621476X. |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .13 D85 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duncan, Tom (Thomas R). |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
IMC : |
| Remainder of title |
using advertising and promotion to build brands / |
| Statement of responsibility, etc |
Thomas R. Duncan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : NY. : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 783 p. : |
| Other physical details |
ill., charts, graphs, photos. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(The McGraw-Hill/Irwin series in marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Form subdivision |
marketing |
| -- |
management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
sys |
| Source of classification or shelving scheme |
|
| Verified |
YR |