000 -LEADER |
fixed length control field |
00488nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140827143213.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140827b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070460329 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 .126 N37 1994 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Nash, Edward L |
245 ## - TITLE STATEMENT |
Title |
Direct marketing : |
Remainder of title |
strategy, planning, execution - |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. - |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
1994. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing. |
9 (RLIN) |
3676 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Entry Department |
DUL |
Source of classification or shelving scheme |
|