000 -LEADER |
fixed length control field |
00645nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140827155256.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140827b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030694140 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 .123 S54 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A |
245 ## - TITLE STATEMENT |
Title |
Promotion management and marketing communications / |
Statement of responsibility, etc |
Terence A Shimp, M Wayne De Lozier. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Dryden Press, |
Date of publication, distribution, etc |
1986. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 652p. : |
Other physical details |
photos, tables |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication marketing |
|
Topical term or geographic name as entry element |
Sales promotion |
|
Topical term or geographic name as entry element |
Advertising |
|
Topical term or geographic name as entry element |
Direct marketing |
9 (RLIN) |
3676 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Entry Department |
DUL |
Source of classification or shelving scheme |
|