| 000 -LEADER |
|---|
| fixed length control field |
00628cam a2200205 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2421433 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160321100932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
870409s1988 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0023231505 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
C635 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cohen, William A., |
| Dates associated with a name |
1937- |
| 9 (RLIN) |
55156 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The practice of marketing management : |
| Remainder of title |
analysis, planning, and implementation / |
| Statement of responsibility, etc |
William A. Cohen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Macmillan, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 695 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
55157 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TSDC |
| Verified |
SR |