| 000 -LEADER |
|---|
| fixed length control field |
00683pam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3923940 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160210115424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920804s1993 ohuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538817143. |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .13 |
| Item number |
S437 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J |
| 9 (RLIN) |
55549 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing : |
| Remainder of title |
a global perspective / |
| Statement of responsibility, etc |
Richard J. Semenik, Gary J. Bamossy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati, Ohio : |
| Name of publisher, distributor, etc |
South-Western Pub., |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 627 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
55550 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bamossy, Gary J., |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
55551 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
RSD |
| Verified |
SM |