| 000 -LEADER |
|---|
| fixed length control field |
01139cam a22002894a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14289648 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160210130908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060307s2006 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199273987 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .135 |
| Item number |
W47 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
West, Douglas |
| 9 (RLIN) |
55589 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
creating competitive advantage / |
| Statement of responsibility, etc |
Douglas West, John Ford, and Essam Ibrahim. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, N.Y. : |
| Name of publisher, distributor, etc |
O.U.P., |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 517 p. : |
| Other physical details |
ill., charts, diagrs., graphs, maps. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
55590 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
55591 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ford, John |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
55592 |
|
|---|
| Personal name |
Ibrahim, Essam. |
| 9 (RLIN) |
55593 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy0613/2006007845.html |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
RSD |
| Verified |
SM |