| 000 -LEADER |
|---|
| fixed length control field |
00700cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15190471 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160211145303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080222s2006 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199281963 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
B73 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradley, Nigel, |
| Dates associated with a name |
1958 |
| 9 (RLIN) |
55603 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
tools & techniques / |
| Statement of responsibility, etc |
Nigel Bradley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford, N.Y. : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 531 p. : |
| Other physical details |
ill., charts, photos., graphs, ports. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
Circulation |
| Verified |
PM |