| 000 -LEADER |
|---|
| fixed length control field |
00755cam a22002414a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14825375 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160211150430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070427s2006 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0195676963 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .2 |
| Item number |
E38 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Easwaran, Sunanda |
| 9 (RLIN) |
55636 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
concepts, practices, and cases / |
| Statement of responsibility, etc |
Sunanda Easwaran, Sharmila J. Singh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
O.U.P., |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 605 p. : |
| Other physical details |
ill., charts, graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
55637 |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
55638 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Sharmila J. |
| 9 (RLIN) |
55639 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
RSD |
| Verified |
SM |