| 000 -LEADER |
|---|
| fixed length control field |
00692nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210512095221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111020t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844226017 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
S37 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schreiber, Alfred L. |
| 9 (RLIN) |
63170 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multicultural marketing : |
| Remainder of title |
selling to the new America / |
| Statement of responsibility, etc |
Alfred L. Schreiber ; with Barry Lenson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago, Ill. : |
| Name of publisher, distributor, etc |
NTC Business Books, |
| Date of publication, distribution, etc |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 300 p. : |
| Other physical details |
charts, graphs, maps. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
63171 |
|
|---|
| Topical term or geographic name as entry element |
Minority consumers |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
63172 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lenson, Barry. |
| 9 (RLIN) |
64572 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
JW |