| 000 -LEADER |
|---|
| fixed length control field |
01194cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12777468 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130310174648.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020516s2003 maua b 001 0 eng |
| 010 ## - |
|---|
| -- |
2002141443 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072827033 (alk. paper) |
|
|---|
| International Standard Book Number |
0071124179 (international ed. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - |
|---|
| -- |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.R617 2003 |
| 082 00 - |
|---|
| -- |
658.8/4 |
| -- |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Mary Lou. |
| 9 (RLIN) |
1661 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Internet marketing : |
| Remainder of title |
integrating online and offline strategies / |
| Statement of responsibility, etc |
Mary Lou Roberts. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 471 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
1662 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/mh031/2002141443.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh031/2002141443.html |
| 906 ## - |
|---|
| -- |
7 |
| -- |
cbc |
| -- |
orignew |
| -- |
1 |
| -- |
ocip |
| -- |
20 |
| -- |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| 955 ## - |
|---|
| -- |
pc20 2002-05-16 to SSCD |
| -- |
sc15 2002-05-21 |
| -- |
aa19 2002-05-23 |
| -- |
ps02 2002-12-03 bk rec'd, to CIP ver. |