| 000 -LEADER |
|---|
| fixed length control field |
00787nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130310174838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100805t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130286419 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
University of Guyana |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 9 (RLIN) |
2661 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong, Peggy H. Cunningham. – |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| Remainder of edition statement |
Can. ed. – |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Toronto : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 862 p. |
| Other physical details |
ill., charts, diagrs., col. photos., graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing |
| 9 (RLIN) |
2662 |
|
|---|
| Chronological subdivision |
Marketing – Management. |
| 9 (RLIN) |
2663 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 9 (RLIN) |
2664 |
|
|---|
| Personal name |
Cunningham, Peggy H |
| 9 (RLIN) |
2665 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|