| 000 -LEADER |
|---|
| fixed length control field |
00684nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130310181510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101103t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0582450438 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
University of Guyana |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andrews, Bryan F |
| 9 (RLIN) |
15402 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Creative product development: |
| Remainder of title |
a marketing approach to new product innovation and revitalisation/ |
| Statement of responsibility, etc |
Bryan Andrews.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Longman, |
| Date of publication, distribution, etc |
1975. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
281 p.: |
| Other physical details |
ill.- |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
9Professional perspectives in marketing). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| 9 (RLIN) |
15403 |
|
|---|
| Topical term or geographic name as entry element |
New products. |
| 9 (RLIN) |
15404 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
15405 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|