000 -LEADER |
fixed length control field |
00648nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220421095945.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110127t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0333363264 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
University of Guyana |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Ref. HF5412 M35 |
245 00 - TITLE STATEMENT |
Title |
Macmillan dictionary of marketing and advertising / |
Statement of responsibility, etc |
edited by Michael J. Baker . |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Macmillan., |
Date of publication, distribution, etc |
1984. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
218 p. : |
Other physical details |
ill. |
490 ## - SERIES STATEMENT |
Series statement |
(Macmillan reference books). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Dictionary. |
|
Topical term or geographic name as entry element |
Advertising |
Form subdivision |
Dictionary. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baker, Michael J. |
9 (RLIN) |
25772 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Entry Department |
SS |
Verified |
JW |