| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130310183735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110202t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538817143 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | University of Guyana |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J |
| 9 (RLIN) | 26813 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing: |
| Remainder of title | a global perspective/ |
| Statement of responsibility, etc | Richard J. Semenik and Gary J. Bamossy.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cincinnati, Ohio: |
| Name of publisher, distributor, etc | South-Western Pub. Co., |
| Date of publication, distribution, etc | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 627p.: |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 26814 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bamossy, Gary. |
| 9 (RLIN) | 26815 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
No copies available.