| 000 -LEADER |
|---|
| fixed length control field |
00582nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190912133707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150519b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9814163056 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P92 |
| Item number |
C45 B73 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Branding in China : |
| Remainder of title |
the media platforms reaching 1.3 billion consumers / |
| Statement of responsibility, etc |
editor China knowledge Press Private Ltd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Beijing, China: |
| Name of publisher, distributor, etc |
China Kniowledge P., |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
355p.: |
| Other physical details |
ill., charts, diagrs., photos., ports, graphs, maps. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| Geographic subdivision |
China |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
RSD |
| Source of classification or shelving scheme |
|
| Verified |
S.H |