| 000 -LEADER |
|---|
| fixed length control field |
01237cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12008276 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130310185547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000515s2001 maua b 001 0 eng |
| 010 ## - |
|---|
| -- |
00040688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072314451 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
University of Guyana |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B387 2001 |
| 082 00 - |
|---|
| -- |
659.1 |
| -- |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| Fuller form of name |
(George Edward), |
| Dates associated with a name |
1951- |
| 9 (RLIN) |
35781 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Irwin/McGraw-Hill |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 795, GL13, EN22, CR3, IN19 p. : |
| Dimensions |
ol. ill. ; |
| -- |
29 cm. |
| 440 #0 - |
|---|
| -- |
Irwin/McGraw-Hill series in marketing |
| -- |
35782 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
35783 |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 9 (RLIN) |
35784 |
|
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
35785 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 9 (RLIN) |
35786 |
| 906 ## - |
|---|
| -- |
7 |
| -- |
cbc |
| -- |
orignew |
| -- |
1 |
| -- |
ocip |
| -- |
20 |
| -- |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| 955 ## - |
|---|
| -- |
to SSCD pc14 05-15-00; se42 to se01 05-16-00; to Dewey 05-16-00; aa19 05-16-2000; CIP ver. sd21 09-28-00; sd06 09-28-00 to BCCD |