| 000 -LEADER |
|---|
| fixed length control field |
01590cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17471669 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180220151716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120920s2013 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470936849 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
RA410.56 L44 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lefebvre, R. Craig, |
| Dates associated with a name |
1959- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing and social change : |
| Remainder of title |
strategies and tools for health, well-being, and the environment / |
| Statement of responsibility, etc |
R. Craig Lefebvre. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco, CA : |
| Name of publisher, distributor, etc |
Jossey-Bass, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 564 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Vendor |
YBYW |
|
|---|
| Vendor |
YBYW |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health Promotion. |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Medical care. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSD |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
JB |
| Verified |
S.M |