Customer-centered brand management / (Record no. 306170)

000 -LEADER
fixed length control field 00835nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field GY-GeU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180730143308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180314b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD5001
100 1# - MAIN ENTRY--PERSONAL NAME
Relator code Rust, Roland T
245 10 - TITLE STATEMENT
Title Customer-centered brand management /
Statement of responsibility, etc by Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Harvard Business School,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent Vol. 82
310 ## - CURRENT PUBLICATION FREQUENCY
Current publication frequency Monthly
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relation
Form subdivision Management.
Topical term or geographic name as entry element Customer Satisfaction.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
Personal name Lemon, Katherine N.
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Harvard Business Review. Vol. 82 No. 9, 2004.
773 ## - HOST ITEM ENTRY
Host Biblionumber 298785
Host Itemnumber 266193
Place, publisher, and date of publication New York : Harvard Business School, 2004.
Physical description 110-119 p.
Title Harvard Business Review. Vol. 82 No. 9, 2004.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Damaged status Lost status Withdrawn status Current Location
2018-03-14Turkeyen Campus2018-03-14 2018-03-14 PeriodicalsEducation & Humanities   Turkeyen Campus