| 000 -LEADER |
|---|
| fixed length control field |
00730cam a22002298i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20621516 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230731160055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180808s2019 enk 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292125640 (ebk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
C53 (ebk.) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Remainder of title |
strategy, implementation and practice / |
| Statement of responsibility, etc |
Dave Chaffey, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, UK. : |
| Name of publisher, distributor, etc |
Pearson Education Ltd., |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 702 p. : |
| Other physical details |
ill., charts. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis-Chadwick, Fiona. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSD |
| Source of classification or shelving scheme |
|
| Verified |
NB |