| 000 -LEADER |
|---|
| fixed length control field |
02165nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220614090950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220609b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260575088 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 C73 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crawford, C. Merle |
| Fuller form of name |
(Charles Merle), |
| Dates associated with a name |
1924-2012. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New products management / |
| Statement of responsibility, etc |
Merle Crawford, Anthony Di Benedetto. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill Education, |
| Date of publication, distribution, etc |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 494 p. : |
| Other physical details |
ill., graphs |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries around the world, and there are over 20 local chapters in the United States alone, plus international affiliates in a dozen countries. Over 300 colleges have courses on the subject of new products, and the field's journal, the Journal of Product Innovation Management, has a track record of publication of over three decades.. The job title of new products manager or director is becoming much more common and is offering much earlier entry than 20 or 25 years ago; we also see the emergence of higher level positions for careers to build to. The PDMA now offers a practitioner certification (New Product Development Professional, or NPDP), recognizes the best product developing firms (with its Outstanding Corporate Innovator award), and has been able to do what those in many fields have not, that is, merge the thinking and activity of professors and practitioners. Information on the PDMA can be found at www.pdma.org"-- Provided by publisher. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Vendor |
YBYW |
|
|---|
| Vendor |
YBYW |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Di Benedetto, C. Anthony, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSDA |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
DH/SG SR |
| Verified |
S.M |