| 000 -LEADER |
|---|
| fixed length control field |
01240cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21782729 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221004094519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201030s2021 caua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781529718515 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
H33 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Chris |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & promotion / |
| Statement of responsibility, etc |
Chris Hackley, Rungpaka Amy Hackley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los Angeles : |
| Name of publisher, distributor, etc |
Sage, |
| Date of publication, distribution, etc |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[xvi], 404 p. : |
| Other physical details |
ill., photos. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Vendor |
Mallory International |
|
|---|
| Vendor |
Mallory International |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
|
|---|
| Topical term or geographic name as entry element |
Business and Management. |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Rungpaka Amy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TSD |
| Verified |
nb |