| 000 -LEADER |
|---|
| fixed length control field |
00842nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230220142438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230119b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130650757 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 W55 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wind, Yoram (Jerry) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Convergence marketing : |
| Remainder of title |
strategies for reaching the new hybrid consumer/ |
| Statement of responsibility, etc |
Yoram (Jerry) Wind, Vijay Mahajan ; with Robert E. Gunther. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 336 p. : |
| Other physical details |
ill., charts, graphs. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Donor |
Deo Singh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
|
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahajan, Vijay |
|
|---|
| Personal name |
Gunther, Robert E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSDA |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
MJ/JB/MA |
| Verified |
BN |