| 000 -LEADER |
|---|
| fixed length control field |
00787cam a22002294a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12524683 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240131152106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010904s2002 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205324444 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
T10.5 H37 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harner, Sandra W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Technical marketing communication / |
| Statement of responsibility, etc |
Sandra W. Harner, Tom G. Zimmerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
N.Y. : |
| Name of publisher, distributor, etc |
Longman, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 236 p. : |
| Other physical details |
ill., graphs, photos, diagrs. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Donor |
Prof. Seodial Frank Deena |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication of technical information. |
| 9 (RLIN) |
11989 |
|
|---|
| Topical term or geographic name as entry element |
Technological innovations |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Communication in Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zimmerman, Tom G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSDc |
| Source of classification or shelving scheme |
|
| Acquisition - Verified |
KC/JB/ RH |
| Verified |
LH |