| 000 -LEADER |
|---|
| fixed length control field |
01050pam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3052287 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180510130843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960501s1997 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070189544 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 E89 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J. |
| 9 (RLIN) |
75176 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Michael J. Etzel, Bruce J. Walker, William J. Stanton. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Irwin McGraw-Hill, |
| Date of publication, distribution, etc |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, [708] p. : |
| Other physical details |
ill., charts, photos., ports., graphs, maps. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
(McGraw-Hill series in marketing). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. 1994. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
75172 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce J. |
| 9 (RLIN) |
75173 |
|
|---|
| Personal name |
Stanton, William J. |
| 9 (RLIN) |
75174 |
|
|---|
| Personal name |
Stanton, William J. |
| 9 (RLIN) |
75175 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Verified |
NR. |
| Entry Department |
TSD |