| 000 -LEADER |
|---|
| fixed length control field |
00807nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160510113118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100923t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
032406392-X (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
Z55 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G |
| 9 (RLIN) |
16047 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effective marketing : |
| Remainder of title |
creating and keeping customers in an e-commerce world / |
| Statement of responsibility, etc |
William G. Zikmund, Michael D' Amico. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
South-Western, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 553 p. : |
| Other physical details |
ill., charts, diagrs., photos., ports., graphs, maps. |
| Accompanying material |
Accompanied by CD-ROM. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
16048 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behaviour |
| 9 (RLIN) |
22804 |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| 9 (RLIN) |
16049 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
D' Amico, Michael |
| 9 (RLIN) |
16050 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |