| 000 -LEADER | |
|---|---|
| fixed length control field | 00586nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130310162456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100923t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256021384 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| Modifying agency | UOG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Edmund Jerome |
| 9 (RLIN) | 16065 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing/ |
| Statement of responsibility, etc | E. Jerome McCarthy, Stanley J. Shapiro. - |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd can. ed. - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Georgetown, III. : |
| Name of publisher, distributor, etc | Irwin - Dorsey, |
| Date of publication, distribution, etc | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 875 p. : |
| Other physical details | ill., photos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketig management. |
| 9 (RLIN) | 16066 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley J. |
| 9 (RLIN) | 16067 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
No copies available.