| 000 -LEADER | |
|---|---|
| fixed length control field | 01052pam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4451923 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130310210001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950523s1996 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256139040 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .P46 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 32773 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc | J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 738 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published as: Consumer behavior: marketing strategy perspectives, 1987. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 661-705) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 32774 |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 32775 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie), |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 32776 |
| Personal name | Peter, J. Paul. |
| Title of a work | Consumer behavior. |
| 9 (RLIN) | 32777 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 955 ## - | |
| -- | pb18 05-24-95 to sa00; sc18 05-24-95; sc17 05-24-95; sc03 to DDC 05-25-95; CIP ver. pv08 10-02-95 |
No copies available.