000 -LEADER |
fixed length control field |
00895pam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
3487181 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170329153848.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
940706s1995 iluab b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256136963 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UG |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
B45 1995 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George Edward |
Fuller form of name |
|
Dates associated with a name |
|
9 (RLIN) |
69982 |
245 10 - TITLE STATEMENT |
Title |
Introduction to advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch, Michael A. Belch. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Chicago : |
Name of publisher, distributor, etc |
Irwin, |
Date of publication, distribution, etc |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 762 p. : |
Other physical details |
ill., charts, photos., graphs. |
Dimensions |
|
490 ## - SERIES STATEMENT |
Series statement |
(The Irwin series in marketing) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
69983 |
|
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
69984 |
|
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
69985 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A |
9 (RLIN) |
69986 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Entry Department |
TS |
Verified |
RP |