| 000 -LEADER |
|---|
| fixed length control field |
00726cam a22002294a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11991011 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160510141608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000501s2001 at a b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324062621 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .13 |
| Item number |
J34 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C |
| Dates associated with a name |
|
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing planning and strategy : |
| Remainder of title |
casebook / |
| Statement of responsibility, etc |
Subhash C. Jain. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
South-Western College Pub., |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ii, 363 p. : |
| Other physical details |
charts, graphs, photos. |
| Dimensions |
|
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
3705 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing planning & strategy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |