| 000 -LEADER |
|---|
| fixed length control field |
00662nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160511142024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111108t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073528366 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .2 |
| Item number |
M37 2006 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
06/07 / |
| Statement of responsibility, etc |
editor, John E. Richardson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
28th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Dubuque, IA : |
| Name of publisher, distributor, etc |
McGraw Hill., |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 207 p. : |
| Other physical details |
photos., graphs. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At head of title : Annual Editions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 9 (RLIN) |
25293 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Richardson, John E |
| 9 (RLIN) |
25294 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |