| 000 -LEADER |
|---|
| fixed length control field |
00772cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1179166 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130918134743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970417s1997 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761910026 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96 A83 |
| Item number |
M33 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McQuail, Denis |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Audience analysis / |
| Statement of responsibility, etc |
Denis McQuail. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Thousand Oaks : |
| Name of publisher, distributor, etc |
Sage Pub., |
| Date of publication, distribution, etc |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 166 p. : |
| Other physical details |
charts, diagrs. |
| Dimensions |
|
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Audiences. |
| 9 (RLIN) |
40437 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0655/97004855-d.html |
|
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0655/97004855-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|