| 000 -LEADER |
|---|
| fixed length control field |
00694cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4268969 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160510130637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
850822s1984 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0434902632 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| Original cataloging agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .122 |
| Item number |
C68 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cowell, Donald W |
| 9 (RLIN) |
26086 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing of services / |
| Statement of responsibility, etc |
Donald W. Cowell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Heinemann, |
| Date of publication, distribution, etc |
1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 340 p. : |
| Other physical details |
charts, diagrs., graphs. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(The marketing series) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Professions |
| General subdivision |
Marketing |
| 9 (RLIN) |
26088 |
|
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing |
| 9 (RLIN) |
26089 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |