| 000 -LEADER |
|---|
| fixed length control field |
00815pam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2910110 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131011103430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
880427s1989 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0133572609 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1009.5 K39 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan ,Warren J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Warren J. Keegan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 783 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Multinational marketing management. 3rd ed. 1984. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| -- |
Case studies. |
| 9 (RLIN) |
40898 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| Title of a work |
Multinational marketing management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|