000 -LEADER |
fixed length control field |
00715pam a2200241 i 4500 |
001 - CONTROL NUMBER |
control field |
864197 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20131022101414.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
790423s1980 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
007055272X |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
S35 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Schewe, Charles D., |
Dates associated with a name |
1942- |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
concepts and applications / |
Statement of responsibility, etc |
Charles D. Schewe, Reuben M. Smith. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
1980. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 665 p. : |
Other physical details |
ill. |
490 0# - SERIES STATEMENT |
Series statement |
McGraw-Hill series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
|
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Problems, exercises, etc. |
9 (RLIN) |
16022 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Smith, Reuben M. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|