| 000 -LEADER |
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| fixed length control field |
00495nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20131022150826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131022b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 Z63 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zober ,Martin. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Martin Zober . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Allyn and Bacon, |
| Date of publication, distribution, etc |
1971. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 626 p.: |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|