Advertising, promotion, and supplemental aspects of integrated marketing communications / (Record no. 83188)

000 -LEADER
fixed length control field 00856cam a2200265 a 4500
001 - CONTROL NUMBER
control field 96915
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210331120732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960726s1997 txua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030103525
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number S54 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A
245 10 - TITLE STATEMENT
Title Advertising, promotion, and supplemental aspects of integrated marketing communications /
Statement of responsibility, etc Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth :
Name of publisher, distributor, etc Dryden P.,
Date of publication, distribution, etc 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 589 p. :
Other physical details col. ill.
500 ## - GENERAL NOTE
General note Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Topical term or geographic name as entry element Sales promotion.
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 3676
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Entry Department SS
Verified SM
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2013-10-22Turkeyen Campus2013-10-22 2013-10-22 3 Weeks LoanSocial Sciences257559   Turkeyen CampusHF5415.123 S54 1997