000 -LEADER |
fixed length control field |
00515nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20131023085131.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131023b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256134634 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 I3 M33 1960 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
McCarthy ,E.Jerome. |
245 ## - TITLE STATEMENT |
Title |
Basic marketing : |
Remainder of title |
a global managerial approach / |
Statement of responsibility, etc |
E. Jerome McCarthy ,William Perreavlt. |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Homewood : |
Name of publisher, distributor, etc |
Irwin , |
Date of publication, distribution, etc |
1960. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 763p. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|