Basic marketing : (Record no. 83212)

000 -LEADER
fixed length control field 00515nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131023085131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131023b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256134634
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 I3 M33 1960
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy ,E.Jerome.
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global managerial approach /
Statement of responsibility, etc E. Jerome McCarthy ,William Perreavlt.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood :
Name of publisher, distributor, etc Irwin ,
Date of publication, distribution, etc 1960.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 763p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2013-10-23Turkeyen Campus2013-10-23 2013-10-23 3 Weeks LoanSocial Sciences217479   Turkeyen CampusHF 5415 I3 M33 1960