000 -LEADER |
fixed length control field |
00658nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20131025093522.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131025b xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 L333 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lazo ,Hector , |
Dates associated with a name |
1899- |
245 ## - TITLE STATEMENT |
Title |
Management in marketing : |
Remainder of title |
text and cases/ |
Statement of responsibility, etc |
Hector Lazo ,Arnold Corbin. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw Hill, |
Date of publication, distribution, etc |
1961. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 657p.: |
Other physical details |
ill. |
490 ## - SERIES STATEMENT |
Series statement |
McGraw Hill series in marketing and advertising. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing . |
|
Topical term or geographic name as entry element |
Marketing |
General subdivision |
case studies. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cobin ,Arnold , |
Relator term |
jt. auth. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|