Innovation in marketing : (Record no. 83470)

000 -LEADER
fixed length control field 00555nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131025102553.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131025b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 L48
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levitt ,Theodore.
245 ## - TITLE STATEMENT
Title Innovation in marketing :
Remainder of title new perspectives for profit and growth /
Statement of responsibility, etc Theodore Levitt .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 1962.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 253p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2013-10-25Turkeyen Campus2013-10-25 2013-10-25 3 Weeks LoanSocial Sciences94431   Turkeyen CampusHF 5415 L48
2013-10-25Turkeyen Campus2013-10-25 2013-10-25 3 Weeks LoanSocial Sciences94432   Turkeyen CampusHF 5415 L48