| 000 -LEADER |
|---|
| fixed length control field |
00739cam a2200241 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
357638 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210324101714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
770113s1977 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070608350 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
P724 1977 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Problems in marketing / |
| Statement of responsibility, etc |
Steven H. Star ...[et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1977. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 851 p. : |
| Other physical details |
ill. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(McGraw-Hill series in marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Case studies. |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
3705 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Star, Steven H. |
|
|---|
| Personal name |
McNair, Malcolm P. |
| Fuller form of name |
(Malcolm Perrine), |
| Dates associated with a name |
1894-1985. |
| Title of a work |
Problems in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |