| 000 -LEADER |
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| fixed length control field |
00758nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20131029120349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131029b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 C79 1971 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cundiff ,Edward W. |
| 9 (RLIN) |
16015 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
concepts ,decisions, and strategies / |
| Statement of responsibility, etc |
Edward W. Cundiff ,Richard R. Still. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Englewood Cliffs,N.J.: |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1971. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 627p.: |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1st ed. published in 1964 under title : Basic marketing : concepts , environment and decisions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Still, Richard Ralph., |
| Dates associated with a name |
1921- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
|