| 000 -LEADER |
|---|
| fixed length control field |
00704nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210317101757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131029b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 C793 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cundiff, Edward William. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of modern marketing / |
| Statement of responsibility, etc |
by Edward W. Cundiff, Richard R. Still and Norman A.P. Govoni. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs,N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1973. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 419 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing . |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Still, Richard Ralph, |
| Relator term |
jt. auth. |
|
|---|
| Personal name |
Govoni, Norman A.P., |
| Relator term |
jt. auth. |
| 9 (RLIN) |
16018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
sys |
| Verified |
YR |