| 000 -LEADER |
|---|
| fixed length control field |
00596pam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1915022 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131029133600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
850823s1986 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137013922 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
D48 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diamond, Jay. |
| 9 (RLIN) |
36738 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Jay Diamond, Gerald Pintel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc |
Prentice-Hall, |
| Date of publication, distribution, etc |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 446 p. : |
| Other physical details |
ill. , photos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pintel, Gerald. |
| 9 (RLIN) |
36735 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|