| 000 -LEADER |
|---|
| fixed length control field |
00525cam a2200205 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2688917 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131029153519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
750425s1976 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0023539402 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
H48 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heskett, James L. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
James L. Heskett. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Macmillan, |
| Date of publication, distribution, etc |
1976. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 610 p. : |
| Other physical details |
ill. ,graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|