| 000 -LEADER |
|---|
| fixed length control field |
00661cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3872820 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140117115417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
890502s1991 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538190906 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
J83 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic advertising / |
| Statement of responsibility, etc |
Donald W. Jugenheimer, Gordon E. White. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati : |
| Name of publisher, distributor, etc |
College Division, South-Western Pub. Co., |
| Date of publication, distribution, etc |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 461 p. : |
| Other physical details |
ill. (some col.) ,diagrs, photos. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
White, Gordon E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|