| 000 -LEADER |
|---|
| fixed length control field |
00561nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140117135415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140117b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 J45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jenkins,John R.J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Planning the advertising campaign : |
| Remainder of title |
player's manual/ |
| Statement of responsibility, etc |
John R.J. Jenkins, Joy Jehiel Zif. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Macmillan, |
| Date of publication, distribution, etc |
1971. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 171p.: |
| Other physical details |
charts, maps. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising campaigns. |
|
|---|
| Topical term or geographic name as entry element |
Dairy products |
| General subdivision |
marketing |
| -- |
case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|