| 000 -LEADER |
|---|
| fixed length control field |
00512nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140117140047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140117b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 K39 1959 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kirkpatrick ,Charles Atkinson. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
mass communication in marketing / |
| Statement of responsibility, etc |
C.A. Kirkpatrick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston: |
| Name of publisher, distributor, etc |
Houghton Mifflin, |
| Date of publication, distribution, etc |
1959. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 514p.: |
| Other physical details |
ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|