| 000 -LEADER |
|---|
| fixed length control field |
00578pam a2200205 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3132872 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140120091006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
720928s1973 nyu b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0442269544 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827 |
| Item number |
R57 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riso, Ovid. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising cost control handbook/ |
| Statement of responsibility, etc |
Ovid Riso. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York: |
| Name of publisher, distributor, etc |
Van Nostrand Reinhold Co., |
| Date of publication, distribution, etc |
[1973] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 387 p.: |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 375-377. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Cost control |
| -- |
Handbooks, manuals, etc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|