| 000 -LEADER |
|---|
| fixed length control field |
00527nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140613140030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140613b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .2 W45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wentz, Walter B |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research; |
| Remainder of title |
management and methods. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, |
| Name of publisher, distributor, etc |
Harper & Row, |
| Date of publication, distribution, etc |
1972. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 590p. |
| Other physical details |
illus. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
|
|---|
| Topical term or geographic name as entry element |
Marketing management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|